Be where your customers are! That’s the guiding principle for today’s program. Social Media is an enormous topic and one that many people don’t understand anywhere near as much as they think they do. What tools will you use and why? What social activities can -or perhaps should- be avoided? Are your posts truly “social”, as they should be, or are you yelling at people via poorly planned and implemented strategies? To help us discuss the most important topics related to Social Media we have invited one of our business partners back to the program.. Rob Kwasnicki is a multi-talented entrepreneur who has his fingers in lots of pies, but maintains a smart balance within his marketing and social media efforts. We rely on him for guidance and expertise when it comes to planning our own social activities online. His insights will be helpful to any business!