Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:
Introduction
Content Aggregation
How do you curate 2,000 voices? KevinMD.com
Circle of Influence: How big should it be?
Are your patients active in social media?
Minimum commitment to be in social media
Doximity
Positive aspects of social media
Claim your profile
Balancing social media and an active practice
When are you "live" in social media?
The "next big thing" may be small
Healthcare apps and wearables
Elderly and chronically ill left out of health innovation
Bad review response
"Strisand Effect"
Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group
Social Media Tip: Chris Boyer "It's a Marathon."
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