The Curated Beauty Podcast
How to Ruin Your Business in 7 Easy Steps
It’s important to know the things you should do in business—but today we’re talking about the things you can do if you want to tank your business. In an attempt to grow, it’s not uncommon to unintentionally make the wrong move while thinking you’re doing what’s best for your business. However, if you want to intentionally ruin your business, just follow these steps.
The first thing you can do to halt your business growth is to focus solely on crushing the competition. The more energy you put towards another business, the less you have for your own. It doesn’t feel good, and it takes your eye off the prize. Second, keep your business a hidden gem. No one can find your business if it’s a secret.
Third, don’t add value. Just keep it bland and overcharge. Don’t offer solutions and make mediocrity your motto, if you want your business to shrink to nothing. Step number four: work with everyone. Don’t stick to your core values, and let your message be as clear as mud.
Five, stick with outdated technology. Cutting edge tools are overrated and expensive, while the old stuff attracts clients who love clunky technology. Six, ignore your team’s growth and development. Treat them like cogs in a machine and don’t worry about lifting them up.
Lastly, build everything around outliers—the client who breaks all the rules. Build an operation around how one person works, not your overall customer base. This will make things complicated, confusing, and keep you bending over backwards rather than growing.