In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pandemic. They talk about the challenges and rewards of building a product-based business, creating a unique whiskey flavor profile, and building an authentic community around their brand. Whether you're a seasoned whiskey lover or new to the scene, you'll find inspiration in their story of taking bold leaps and crafting a business that truly aligns with their passions. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Anna & Wendelin explain their journey from the entertainment and music industry to whiskey, motivated by their passion and love for whiskey during their years of travel
Seizing the moment during the pandemic to build something authentic to their interests and experience
Anna and Wendelin talk about leveraging their skills in community-building from their music careers into growing their whiskey brand
The importance of creating a product that reflects their personal values and connects with a community that shares them
Focus on listening to their audience and adapting based on feedback
How they created a unique blend by combining a high rye bourbon and American single malt
How the product appeals to both experienced whiskey drinkers and beginners
How their success is built on authentic community-building rather than competing financially with large established brands
To learn more or connect with Anna & Wendelin visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
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Links Mentioned
