In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that’s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Lisa’s approach to memberships as a simple and sustainable business model
Misconceptions about the complexity of memberships and how to avoid overcomplicating them
The balance of creating value without over-delivering or overwhelming members
Importance of starting with a simple membership, focusing on core needs, not excessive content
How Lisa transitioned from a generalist business coach to niching down into memberships
Tips for identifying your “zone of genius” and why niching down leads to more success
How to test niche ideas and validate them with your audience through content or beta offers
The myth of needing tons of content for a successful membership
How Lisa runs her membership with minimal content while maintaining high value
Different membership models and when content-heavy vs. content-light approaches work best
The importance of automation for a scalable membership model
Tools and processes to streamline membership management and how to start small with automation
How to decide between creating a membership or a course
Differences in business models: Course focuses on how-to content, while memberships focus on ongoing support and relationship-building
Pricing and sales strategies for both models
To learn more or connect with Lisa visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
The Coaches Pricing Calculator
Links Mentioned
