In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, entrepreneurs, and executives aiming to establish a unique presence that draws in clients and career opportunities. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Why LinkedIn is a goldmine for business development and high-margin 1:1 coaching
Leveraging LinkedIn to create a flexible, profitable business with total scheduling freedom
Liam’s LinkedIn Blueprint
Crafting a professional banner, headshot, and headline that captivate at first glance
Using a strong "about" section and a compelling featured section to showcase your services and personality
How to make the most of the limited space in your headline and about section to optimize search visibility
Injecting personality into your content – using interests like Liam’s “hot sauce aficionado” status to connect and spark conversation
Treating LinkedIn as an interactive space where every comment can be a networking opportunity
Diversifying content topics to avoid “business fatigue” and keep followers engaged
Why LinkedIn’s push for video content presents a unique chance to stand out
Benefits of LinkedIn Premium and Sales Navigator for business development
Using the custom call-to-action (CTA) button effectively for profile engagement and lead generation
Liam’s story of transforming his LinkedIn presence, going from minimal engagement to achieving millions of impressions organically
Cost savings in organic reach on LinkedIn versus paid social platforms
Insights into connecting vs. following, optimizing the profile for business visibility, and practical steps for using LinkedIn’s newest tools
To learn more or connect with Liam visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
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Links Mentioned
