So today we have Ted Rubin who’s got a platform. He calls it Return On Relationship and this concept is basically about working with social media strategy to build out trust within the engagement process of using social media channels to help brands with building out their business. What’s really interesting is that he’s got some really interesting concepts. I think one of the things we talk about that really makes sense to me and where I’ve seen it before is that he’s understanding that the tide is starting to change in the way that we provide strategies to business and there is certainly a difference and there’s also a change in the mantra for a lot of the folks that we’re working with: to look at the different channels. Traditionally, we’ve really delved into Google and used that as our main force to help customers gain relationships by advertising but there’s a whole new suite of services that really are affecting how people do business. Obviously, Facebook is one but the combination of looking at all these social influences as a way to lead up to this overall trust of brand and consumer is becoming more and more relevant. And even though this is more about the larger scope of branding, it also does affect small, midsize businesses in the same way.
