In his seventh appearance on E&P Reports, Gordon Borrell, CEO of Borrell Associates, joined Mike Blinder to preview insights from his firm's latest advertiser survey and its implications for the media industry. Borrell Associates, widely regarded as a leading authority on local advertising trends, has released its fall 2024 survey, gathering data from over 1,100 advertisers and 122 agencies. The findings shed light on evolving advertiser preferences, challenges in media sales and strategies for 2025.
Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/gordon-borrell-discusses-key-insights-from-the-fall-2024-advertiser-study,253280
