The best guidance given to real sleuths and armchair detectives alike to point them towards their next clue is, "Follow the money." The same could be said for people looking for their next careers, including Rose Spinelli, a former journalist, who followed the crowd funding dollars on her way to a new career helping people raise money for their projects. When Kickstarter and Indiegogo first hit the scene, all you needed (well almost) to hit your fund raising target was a well layed out page, a decent video, and a few mentions on Twitter and Facebook to start the dollars flowing into your account.
Today it is a different world. There are almost as many crowd funding platforms as there are projects and the effort to get a project noticed among the avalance of new requests asking for money is a serious endeavor, and this is where Rose can be very valuable to a campaign owner. She started her crowd funding company to provide guidance and to take off some of the load of building and running a successful campaign. She will tell you to engage her early so that she can provide you with maximum impact.
After you listen to my chat with her, head on over to her website: thecrowdfundamentals.com where you'll find her blog and a ton of great resources as you launch your next crowd funding campaign.
