Dave Morgan, a digital media pioneer who helped shape the evolution of online advertising, offers a candid look at the challenges and opportunities facing local news in this episode of E&P Reports. From the rise of AI and social video to the limitations of subscription models, Morgan shares why traditional revenue strategies are faltering and what publishers should focus on instead. He also explores how local news organizations can rethink their business models, embrace new advertising approaches and stay relevant in a rapidly shifting media landscape.
Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/dave-morgan-on-the-future-of-local-news-embracing-ai-social-video-and-a-startup-mindset,253972
