In this episode, neuro business coach Emily Duval Ledger joins Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS for a discussion about marketing and no-cost strategies. Recently Emily challenged her coaching clients to a "no money marketing quarter" - an exercise to hone their skills at effective, low-cost marketing tactics. The discussion highlighted several important strategies for neuro practices:
Setting Specific Goals: Rather than vague aims like "grow my business," Emily stressed the importance of defining measurable goals, like increasing your client base by a certain number each month. This allows you to track progress and determine marketing ROI.
Nurturing Referral Relationships: Building authentic connections with referral sources, like other healthcare providers, was emphasized as a powerful long-term strategy. Keeping these partners informed and making them feel like heroes for sending you clients is key.
Pricing for Value: Offering packages that deliver the best results for clients, rather than just having multiple price points, was recommended. This ensures you attract the right clients and get paid for the true value you provide.
The discussion provided practical, low-cost tips neuro businesses can implement to effectively market themselves and grow their practices. The key is focusing on strategies that align with your unique clientele and services.
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