A shocking statistic - a specialty medical practice can depend on patient referrals for as much as 60% - 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.
Introduction
What is a physician Liaison?
Should the physician be a liaison?
Does a practice need a full time representative?
What makes a good physician liaison?
Is is just about the relationship?
Liaison is "the glue"
Is being a physician liaison like being a pharma rep?
Pharma reps can be good physician liaison
So - Bagels?
How does the White Coat Designs program work?
How does the business side of the business work?
What's the value of a patient?
What's the difference between building relationship with a sports medicine versus oncology practice?
Does every medical specialty practice need a physician liaison?
How does a practice find new patients?
What kind of market data does a practice need to market themselves?
What is the process for setting up a new practice?
Do physician liaisons use social media?
How do you determine if you are ready for a physician liaison program?
