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Sally Hogshead believes the greatest value you can add is to become more of yourself.
World-class branding expert and best-selling author Sally Hogshead, discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.
Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead’s decade of research with 500,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Her newest book, How the World Sees You is already a New York Times best seller as well as a Wall Street Journal best seller.
Creator of the Fascination Advantage Assessment, the world’s first test that measures how a person fascinates, which has helped over 500,000 participants discover their natural Advantages of persuasion.
Author of How The World Sees You, Sally's best-selling book is in stores now.
In How the World Sees You, you’ll find out which of your personality traits are most valuable to others, so that the world can see you at your best. Author and brand authority Sally Hogshead will give you the exact words to describe your highest value.
The research leader behind the groundbreaking study on fascination and the science that powers the How to Fascinate System. Her collaborative research with global market research firm, Kelton Research, has uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating.
A national media consultant, She frequently appears in national media including NBC’s Today Show and the New York Times.