Athletes and coaches spend a lot of time watching their team’s performance. Strengths and weaknesses are sought in order to amplify the former and eliminate the latter. Close scrutiny is applied to key moments, crucial transitions and pivotal points. Presenting should be no different. Cast your mind back though, to the last twenty presentations you have attended and ask yourself how many speakers were recording themselves for later analysis? I would assert that the answer would be either zero or very close to zero. Why would that be? High performance athletes are constantly using video to check on what they are doing. Why don’t high performance leaders, experts, executives, industry influencers, and assorted gurus do the same thing?
These days the technology is very good. A simple video camera and tripod investment is a minor affair. The camera microphone itself at a certain distance is fine or you can add a shotgun microphone if needed. You just set it up turn it on and forget about it until the end. You may have to be careful with the arrangements such that no one in the audience will be in the shot and you need to tell everyone that is the case in order to remove privacy concerns. Well if it is all this easy why aren’t more speakers doing this?
The smarter ones are. I often coach speakers before major presentations and we always use video. I can tell them what they are doing that needs improvement, but there is nothing more powerful than having that information pointed out to you and seeing it at the same time. If it is just you shooting the video yourself and there is no coach review possibility, there is still enough material on the video for you to make improvements in your presentation.
How do you review the presentation? Look at four possibilities for the next time. What can you delete, add, reduce or amplify? There may be habits you have that detract from the persuasion power of the message. Perhaps you are mumbling or umming and ahing. Confidence sells and to sound confident you must be clear and consistent in your delivery. Look for tell taLe body language tics that have a negative connotation. You might be swaying around in a distracting way that competes with what you are saying. Or you maybe be fidgeting, or striding around the stage showing off to everyone how nervous you are. All of these habits weaken your message with your audience.
Are you engaging the audience with your eye contact? My Japanese history professor at university would deliver every lecture staring at the very top of the back wall and never engage in any eye contact with the students. Don’t be like that. Use every second of the presentation to lock eyes with members of your audience for about six seconds, one at a time and in random order. Are you using congruent gestures during you explanation or no gestures or too many gestures or permanent gestures? Gestures are there to be points of emphasis, so hold for a maximum of fifteen seconds and then turn them off.
Video is also excellent for considering what you might have done, looking for things you could have added to the presentation. Maybe there was a chance to use a prop or introduce a slide to support a point or call for more audience participation by getting them to raise their hands in response to a question. I was giving a talk recently on “AI in the Workplace” and I showed two paintings labelled A and B and asked the audience which one was painted by AI. They had to raise their hands to vote. This was more interesting than just showing them a slide with a painting done by AI. Roughly half of the audience went for either A or B. In fact they were both done by A1 so it was a bit of ruse, but very effective to drive home the point I was making.
If you cannot organise a video or if the hosts are not cooperative, then have someone you trust give you feedback. Don’t ask them a broad question such as “how was it?’. We need to be more specific. “Did my opening grab the attention of the audience?”, “Were my main points clear and supported with credible evidence”, “Was I engaging my audience with good quality eye contact throughout?”, etc. Give them a checklist before you start so you can guide them in what to look for. Unless they are a public speaking expert themselves, they won’t know how to help you best.
In a year, most people don’t get that much opportunity to speak in public, so it very hard to get the right frequency to enable improvement. If you could do the same presentation five times in a row, by the last one you would be on fire, but that hardly ever happens. This is why the video or expert feedback becomes so useful. You can review the presentation at your leisure and improve on your professional public speaking capabilities for the next outing
