Marketing is really as simple as 1,2,3 - The Trifecta of Marketing.
The Trifecta of Marketing is really going to help you go from a frustrated business owner to one who is in the know. It will help you get outside out of the textbook definition that's in all the school books.
It's time to put on the overalls and gloves and get into the trenches of what marketing really is. It's getting your message, the right message, to the right people with the right media. And doing it efficiently, effectively and profitably.
Marketing works but it’s all about knowing good marketing from bad marketing.
So let’s dig in to what the Trifecta of Marketing really is.
1 - Your Market
Your market is the “who.” Who are you trying to talk to? Who do you want to work with? This is more about understanding your ideal client so you don't have to take just anyone and everyone.
It's time to understand that you can work with exactly who you want to work with and start building a business around those people.
It comes down to you identifying that ideal client. There is a big difference between the needs of just athletes and football athletes. There's a big difference between the needs of baseball athletes and soccer athletes. The more unique you can tailor your client base the better.
2 – Your Message
The second M in Trifecta is Message.
What are you trying to say? What's the message that your going to work into everything that you market? There are trainers who have taken the stance that cardio is the devil. Other trainers may decide to focus on motivating pregnant mothers to start focusing on their exercise and nutrition plan throughout the duration of their pregnancy instead of waiting until after their baby is born.
You need to start focusing on your message and what you want to get out there.
3 – The Media
Once you know who you are going to talk to, your market, and what you're going to say; you will start to understand the third M of the Trifecta, Media.
Media relates to the “how” and the “where” and it's how you are going to get the message out there.
You can get the message out via email, social media, ad or affiliates. Then you need to figure out the where. Is this going to be in a newsletter, a TV spot, a radio ad, email, social media? Some things have crossed over that but it’s still all about the how and the where.
