Building Your Tribe
Everybody is trying to talk to everyone.
Talk about shooting yourself in the foot before the race has begun. From a business and marketing perspective, this is a lazy approach that won't provide a useful answer. Do you have an unlimited budget to go out there and market to everyone?
If you try to compete with everyone, you're in a race to the bottom.
And at the bottom there's nothing unique about what you're trying to offer. You don't have a specialty because you haven't created one, and you'll have no chance to rise up as an expert in any area or niche. You are swallowed. Gone. Lost in the big sea of everybody else.
Discover Your Tribe
Discover what your tribe is so you can lead, corral and herd people to it and show them how to live the lives they want.
It's not about creating more products or services. Instead, it's about bringing people together around a mission or a movement. A purpose. Who are the people you are going to bring into this tribe? What do you want this niche to look like.
Because once you create the tribe, you are positioned to take the lead as their chief.
So who is your tribe? Who do you want to motivate? Who do you want to elevate? Think about it. Maybe you like working with mothers. Great. But you need to be more specific. Pregnant moms? Moms with infants? Stay at home moms? Executive moms?
The more specific you can be in identifying your tribe, the more specific you can be in addressing and solving their problems.
If you can't identify their problems, you can't identify the solutions. And you won't know what programs to create that will speak to your tribe.
Less is More
You might be thinking to yourself, 'I have ideas for 5 different tribes right now!' No. This is the mentality that will slip you right back in to being a little fish in a big pond. How many tribes do you think you can serve? At one point are you spreading yourself and your messages too thin?
Focus on serving one, maybe two tribes, at the most.
You need to commit the next couple of years to understanding your tribe. With one or two tribes, you can dig in and penetrate the market. By keeping your focus consistent over time and making your message clear and specific, you won't have to sell yourself because you'll already have made a name for yourself.
Your new clients, will search you out.
Start living the Fitnesspreneur’s Life!
