Digging Into Your Clients Problems.
By now you understand how important it is to fall in love with the marketing side of your fitness business. Only by deepening your understanding of how to reach your clients can your business grow and be profitable and sustainable so that you have the means to serve your clients.
Marketing to your tribe.
You need to know who it is you want to serve. You need to narrow your focus and speak to a specific group of people instead of trying to talk to every potential client out there. If you're trying to reach everyone, you'll be heard by no one.
And you'll be stuck being the small fish in a big pond.
But instead you can start carving out the exact tribe you want to serve. That way, you can become a big fish in a little pond. And once you start to serve the people who you truly care about, the real fun begins because day in and day out, you'll be helping those people you enjoy serving to reach their goals.
Understanding the Problem
To really know your tribe, you need to know their problems.
You might argue that in the end all of your clients want the same thing. They want to be more physically fit and healthy. In the end, that's the service you're providing. Shouldn't selling the solution be enough to bring in the clients? The problem is that's not where your client starts.
When it comes to the desire to improve one's physical fitness, your client is starting with their problem.
Sure, your client has known all along in the back of their head that they need to be healthier, that they need to exercise more, and that they need to improve their nutrition. But that's not where they start. They start from the problem.
They only decide to find a solution in order to move away from their problem.
People want pleasure. They want to be healthy and have a body that's physically fit. But the thing that is going to motivate them is the pain. When someone has back pain, their first desire is to end that pain. That's what's going to get them into the gym to start making the positive changes that will improve their health. And alleviate the back pain.
The problem is the key to understanding your tribe.
Your marketing will reflect their needs and instead of trying to sell to them, they'll come running to you.
Dig into their problems, develop solutions, increase income and start living the Fitnesspreneur’s Life.
