FaceBook Sales Strategies | Episode 20
“So, would you like to know how to turn cold traffic into customers for life using Facebook?”
Today begins new step-by step series of “How to Turn Cold Traffic into Customers for Life” Kim gets tons of questions about lead generations, opt-ins, and conversions. So here is your step-by-step process.
First, before your begin posting on Facebook, creating opt-in page, making lead generation forms.
First thing! Survey your target market.
This allow you to acquire the exact Copy for your ads, landing pages, Facebook post, and reports. It will help you understand the exact responses you need to put into action. Another reason to survey is it allow to realize the pains and frustrations of your target market. Truly understand the what mean success for you target market. This gives you a freemium or lead magnet, give a free report to acquire emails. This will let you Identify qualified leads. Find out who wants to do business with you right now.
Now what are the types of question you need to ask when you do your survey?
What does success mean to you? When was the last time you had or felt success? What is your goal for this year? What is something you want to accomplish in the next 30, next 90 days? What are some of the frustrations you experienced with other vendors? What are you planning to do in the next 12 months? - THE MONEY QUESTION
Offer and opportunity to comment with at least one open ended question. These questions will give you insight to your target customers. Kim mentions the ideal format to follow: Don’t use more than 10 questions, with one open ended question and require only a couple to be mandatory. As far as technology, use Survey Monkey or Mail Chimp, both free tools
Join us for the second episode of “How to Turn Cold Traffic into Customers for Life” tomorrow! We are going to talk bout how to promote your survey, incentivize your survey, and get great results.
Resources mentioned in this episode
Survey Monkey
Mail Chimp
http://mailchimp.com
