Facebook Sales Strategies | Episode 11
“Fact:There are more than 28 million advertisers on Facebook; the reality is most are wasting their time and money.”
In this episode we focus on one of the behaviors of the top 1 percent successful marketers. So how do we separate the winners from the losers? Dollar measured results thats how!
Kim gives some background information from a past client at Fitness Revolution. They conducted a test on marketing and how to best monetize their services. They found that tracking everything gave them the optimum results. Here is some basic information on what they tracked.
Average monthly membership for group and personal training
$175 per month/12 month agreement Each member = $2100 per year
This is what their ad campaign resembled. They followed the same model used on all ad campaigns to get results.
First a blog post:
Text “Discover top tips to get you ready for swimsuit, summer is closer then you think!” Pool Image, woman with a (red) hat sitting in the pool. #1 tip to get (TEXT in image) Open loop text strategy that lead to the landing page Retarget strategy - discount offers, video
Results
Spent $2979 on Facebook ads Made $2139 from front end offers Sold 15,719 memberships
Total Revenue = $17,858
Profited = $14,879
ROI 500%
Track everything! What are you front-end offers and backend offers. Use Facebook’s conversion pixel to track results.
