As a fitness professional in the industry, you want to go out there and serve your clients. You want to help people get fit and healthy. You want to help them live an extraordinary life.
For you to be able to do that, your fitness business needs to thrive.
There are a lot of challenges on the road to success in the fitness industry. One of the biggest problems that trainers and fitness professionals experience in the business is the feeling that 'nobody knows you.'
If no one knows about you, then people aren't going to come to you to help them on their journey into fitness and into leading a healthy lifestyle.
If you are going to go out there and get people to invest in you and sign up for your programs and fitness business, you’ve got to be ahead of the game with your marketing and how you are designing out your programs. It's getting tougher out there.
The competition is getting fiercer. People are getting smarter. If you are not keeping up with the times and digging into the marketing side of the fitness industry, you are going to see others passing you by. It's going to be frustrating to you and it will limit your business.
Don’t be one of those people who just sit there and ignore their marketing just hating it because they don't want to feel 'salesy' because most trainers only last 3 to 5 years and make no more than 42,000 dollars.
Before you even go out there and build any sort of a business or suite of products, you've got to know who you are talking to, who your tribe is. You need to find and speak to your specific tribe that you want to serve in a way that makes them jump at the chance to work with you. The best way to do that is; to solve their problems. You need to give them the solution that they are after.
Don't make it a complicated thing.
You're starting here with an unhappy, sad-faced person. This is their before state and you have to understand it completely. Who are they? What's going on in their life? What problems are they having?
And then there's this gap to the other side, where they want to be.
Over there, you have a happy person with a big smile on their face and they're feeling good about life. They feel accomplished. They've reached some goals. This is the after state they're heading towards.
Your business is creating the bridge to overcome the gap.
When you can be this bridge, your business wins. When you are solving people’s problems, they will flock to your door. Your name will start to be known because you found the solutions to people's problems.
