During his 40-plus years in advertising, Brent Kuhn brought 30-minute infomercials to the mainstream, greatly expanding direct response advertising. Before founding Bennett, Kuhn, Varner (BKV), he worked for leading ad shops McCann-Erickson and Tatham-Laird & Kudner. Now in active retirement, he continues to pitch new clients as Vice Chairman of BKV. Bolstered by the confidence he gained as a 10-year-old watching his father prepare for business meetings, Brent says he learned how to do well in interviews. Self-assurance overcame his academic background and landed him a job at an ad agency that typically only recruited from top-notch schools.
