Facebook Sales Strategies Episode 28
“So do you want to get more Lead Sales and Opt-In Conversions on Facebook?” Join us as we learn about the new changes Facebook is making with their ads options.
Facebook’s new changes are Lead Ads. This allows people to click and automatically opt-in for a webinar, free report, etc. Facebook is going to the use email you have on file to connect with you and your offerings.
If this feature sounds familiar, Twitter had tried this strategy before call, “Twitter Lead Cards.” This reportedly did not work well, as people weren’t comfortable clicking on the ads and giving their contact or email information.
Concerning this strategy, people are not entering email account information they regularly check or use. So if you receive an opt-in, you may be paying for an email opt-in that is not regularly checked. Next, these ads have limited space and do not allow you to re-target. However, this does not mean it will not work! We’ll keep an eye on it!
Another piece of information we discovered directly from Facebook is about Conversions. We recommend setting up all your ad campaigns as website conversions. Do this by optimizing your ads to get the most people to do the action that you want them to. If setting up your conversion sites and your are not seeing much activity, you may be under the requirement of at least 5 conversions a day. If you are not meeting this requirement quickly, Facebook will lower your reach.
If this occurs, you will have to which to a “Clicks Ad,” optimized for clicks. If you’re still not getting enough clicks either? It maybe time to switch those Ads up! Your last draw would be trying “Impression ads.”
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