It's time to take your fitness business online.
But before you can dig into the question of 'How' you're going to do that, you need to understand a more important question first. 'Why?' If you own a brick-and-mortar studio, you're competing with all the other gyms in a 3 to 5 mile radius for the same people in your community as potential clients.
Right now there are 3 billion people online.
The current estimates are that an additional 3 billion more people are coming online in the next five years. Do you want to be marketing to 6 billion people over the next five years or do you want to always be competing within your 3 to 5 mile radius?
It's easy to feel overwhelmed when transitioning to an online fitness business but once you understand the necessary principles and fundamentals of going online it makes it a lot easier. So it's important that you understand why it is critical to have your business online.
1 - The number 1 reason to be online is to build a list.
Your list is your collection of emails and addresses for your current and potential clients.
Think of your list like an ATM machine, an insurance policy. If your business burned down but you still have your list, you can rebuild that business within a certain amount of time. You want to grow that list so you can make money on the backend of that list.
2 - Going online is about spreading your message.
You have a message that you want to communicate to clients, to prospects, and to the world about the differences you can make in their lives. And if no one knows your message, you're not as successful as you could be.
3 - Going online is about Making Money
To start making big dollars and start making a big impact you have to stop the one to one selling, marketing, and communication. In the online world, you can stop the one to one selling and go to the one to many.
Going online takes your voice and amplifies it so you can go out and make a bigger difference.
So 'Why' are you going online?
You are going out there so you can actually solve people's problems and frustrations. You are there to help them move closer to their wants and desires. And today, with a camera and a few tools, you can set up multiple platforms to build your own stage so you can reach those people.
If making a bigger impact and making more money appeals to you, stay tuned when we tackle the Big Five Platforms you need to succeed online.
