Marketing automation helps you create hyper-targeted campaigns, but it can also have unforeseen benefits. In this episode of the Call to Action podcast, Marketing Automation Specialist Yash Chaurasia shares how Unbounce's search for a marketing automation platform has lead to better communication and more collaboration across departments.
Still, marketing automation software isn't the magic bullet that some make it out to be. Hana Abaza, VP of Marketing at Uberflip, explains why a fool with a tool is still a fool - and why those who just "set it and forget it" are likely limiting the success of their campaigns.
