What are the online tools that you need to get your online fitness business rocking and rolling?
Nowadays, it's not as complicated as you might think to get email marketing up, to get a website set up, to get a newsletter going, or to get a blog on social media. With the technology available today, there are a lot of templates available so it's very easy to get these things up and running.
To set up your world stage, you'll need to set up your Five Media Platforms. From these platforms you can start the process of getting your content distribution out to the online world. This is how you'll set up your authority in the fitness business and position yourself in the market.
Blogs
There are a lot of services out there that you can use, but what's most important is how you present your content.
You know your tribe. You know who you are trying to talk to and serve. Start creating content and articles that are based around that tribe and don’t try talking to everybody out there. You have to focus in to your niche, your tribe because otherwise nobody will hear you.
Newsletter
It's important to vary the content of your newsletter so it’s not just boring technical stuff.
Just like with your blogs, the most important thing inside your email newsletter is to Educate, Entertain, and Empower. You can include stuff about travel, high performance, marketing, leadership, communication and even little puzzles.
Social Media
Pretty much anybody can set up a Facebook, Instagram and Twitter account.
Ensure that you're creating business pages in Facebook and your other social media. Compared to your website, setting these up is free to do and the only expenses you'll have will be to drive traffic to them with ads and content. Remember to focus on creating, branding and establishing your tribe.
Websites and Opt-ins
These can be more costly and can be a little bit more of a pain. They can range from a couple grand into the tens of thousands of dollars. Unless you really know how to go in and create those yourself, it’s better to go with the template version.
AOL, Yahoo and Gmail are great for personal use but not for your business
You'll want to utilize a professional service when building your business email servers so you can automate your email management systems. You'll want to create auto-responders as you start to build email sequences. So once someone opts in to your content, the funnel of communication they receive is on autopilot.
So go out there and make a difference in the online world. Six billion people are waiting for your message.
