Dr. Jason Bruck returns to discuss the seemingly increasing erosion of the peer review process by some authors looking to expand their legitimacy through overuse of self-citations and passing opinion articles off as science. The most egregious offenders of the process produce commentaries devoid of data or that refuse to address credible criticisms or contrasting data sets raised by other scientists through peer-reviewed rebuttals. Jason describes what structural business model changes and other obstacles have occurred to scientific publishing which have contributed to the rise in dubious publications printed in historically rigorous journals.