Facebook Sales Strategies | Episode 49
“This just in, Facebook changes the way they charge for clicks”
A General Practice
Kim shares a general practice for ads campaigns on Facebook. If you’re not getting at least five conversions a day, try a Clicks Campaign. If the Clicks Campaign does not work, go to an Impression Campaign. This mean your ad is being distributed, but not effective. At this point you will have to fix your ads.
Facebook Changes
Facebook is now changing they want they charge for clicks. Understanding that we want our ads to be more effective, efficient, and get the best results. Facebook is now only charging for clicks to websites and apps. They will not charge for Likes, Shares, and Comments. In the pass Facebook use to charges for Likes, Shares, and Comments. If your set up a Click Ad or a Website Conversions Ad, you will be charge for clicks to your website or click to your app. This we can all agree, is a great change for free engagement.
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