Facebook Sales Strategies | Episode 50
“Looking for a way to get your competitive advantage on Facebook?”
In this episode Kim shares some super cool competitive analysis tools for Facebook marketing. This will allow you to learn more about your competitors, so you know exactly what they’re doing in their market. These tools will help you in your business decisions and give you some direction when you are about to start an ads campaign.
Here is a list of great competitive analysis tools!
SimilarWeb
This will allow you to so an analysis across multiple areas of your competitor’s online marketing strategy. Which you can compare to your own strategies in the market. This is a fine tool to help you advance your competitive edge
Google’s Advance Search Option
Use the Advance Search Operator link - you can google this link to find it! This is where you will find information on your competitor’s backlinks Backlinks are those who are linking back to your competitor’s site. Type link and the name of the link you want to investigate.
SEMrush
This tool will show you the organic keywords that are the ranking positions, use to your competitors website. Also, find out the same keywords you and your competitors are using to drive traffic. Use anchor text to chart out the keyword information.
Mention
Use this tool to track the mentions of your Name, Business and Clients. This tool helps you to know what is going on in the market place when your name or names are mentioned on the web, blogs, and social media. It also show what campaign, products, and post you’re running. This is a great way to stay competitive!
Resources mentioned in this episode
Googe Advance Seach
http://www.google.com/advanced_search
Mention
https://en.mention.com
SEMrush
SimilarWeb
http://www.similarweb.com/
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https://itunes.apple.com/us/podcast/facebook-sales-strategies/id1003978371?mt=2
