Database marketing means an end to the quiet nights of the week in your Restaurant. Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant. It will even increase the value of your Restaurant when you want to sell it. We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability in your Restaurant. Discover how successful Restaurateurs use their database every week to grow their business, more importantly we've got a great way to do Database marketing whenyou don't have a database.