In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate.
This week’s links:
Increase your play rate: Optimise your video position and size:
http://wistia.com/blog/video-position-and-size
Google gives up on Google+ as a Facebook rival:
Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way:
Beyond the brand: Culture takes the lead as the primary driver of long-term business relationships, study finds:
Syracuse University Athletics Orange Club:
The unacceptable cost of deception in the war against non-government schools:
School videos:
Australian International School, Singapore:
Cambrian School and College, Bangladesh:
Chevalier School, Philippines:
Edmonton Catholic Schools, Canada:
The Goddard School, United States of America:
The Horizon School, India:
Perth College, Mount Lawley, Western Australia – videos:
http://www.perthcollege.wa.edu.au/whats-on/videos
Pledge Harbor International School, Bangladesh:
Spring Mount Public School, India:
The TreeHouse, India:
St Catherine’s School, Waverley, New South Wales – video:
