RECORDED LIVE Google Hangout “Keeping It Real” event on "How Ben Kinney Built a Real Estate Team to Sell 600 Homes" .
Ben shares the most common mistakes agents make when hiring people to build your real estate team. What to do and NOT do when building a team.
* His ideal team structure and positions you can model
* Team Break Down: Buyers Agents, Listing Agents, Admin, and Telemarketing
* How his team generates leads and listings
* How he finds top talent for his team and you can too
* Shares how he compensations team members for profitability
He’s on track to sell 600 homes this year, working only 4-5 hours a week in his business – and also owns 7 other locations with over 800 agents.
Here's a few main points we covered with timestamps:
(4:09) Ben Kinney's background and the benefits of having a team
(6:21) Getting started building a team: What's your first hire?
(9:55) Hiring buyers agents so you can focus on listings
(13:36) Adding a listing agent and additional lead generation support
(15:49) Giving leads to agents BEFORE going to an ISA
(19:11) How to maximize efficiency and growth with the right admin team
(21:17) Ben's "10 Days of Pain" process for lead conversion
(23:30) The mindset it's crucial to have for effective communication
(27:26) 3 tips for successfully utilizing scripts
(30:12) How to approach compensation for each position
(33:50) Identifying talent: ALWAYS be on the lookout
(38:48) Accountability through transparency
(41:56) How Ben adjusted to changing Craigslist guidelines
(46:00) "If you could start over, what would you do differently?"
(49:05) The benefits of unfair or unequal lead distribution
(51:32) Tracking both nurtures and appointments from ISAs
(55:04) Resolve to release anything not adding true value
Ben answered a lot of live Q&A.
Keeping it Real live events are hosted by Jeff Manson, Hawaii real estate broker & CEO/ Founder of Real Geeks and Frank Klesitz, CEO and Co-Founder of Vyral Marketing – these are 100% educational events.
P.S. If you didn't have a chance to watch our last event "How to Hire a Prospecting Assistant to Set 40+ Appointments For You w/ Special Guest Bill Jenkins" you can watch the full replay here: http://www.youtube.com/watch?v=HSQrky0NihE
