How Whole Foods Market Aligns Core Values with Social Media

Whole Foods Market is a natural and organic grocery retailer founded in 1980. Natanya Anderson, is the Director of Social Media and Community and the featured guest on this episode. Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. Similar to the constantly evolving social media landscape, they are regularly updating their quality standards to stay current with new scientific findings about food and their source of origin.

In this podcast episode Natanya discusses the priority Whole Foods places on alignment of the company's core values with quality standards in the way that they engage in social media. Whole Foods works hard to empower each store to represent itself uniquely in their local market through their own social media channels. Natanya's insights will inspire any executive or individual in charge of a company's social media to question how well they are portraying their values through their social media activities.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-whole-foods-market-aligns-core-values-with-social-media