Marketers are constantly revisiting the timing of their editorial calendars. But the content marketers at Buffer got tired of the same old "What's the ideal frequency?" question, and decided to ask something much more controversial:
What would happen if we were to stop posting altogether?
That question lead to a somewhat nerve-wracking 30-day publishing experiment. In this episode of the Call to Action podcast, Buffer's Content Crafter Kevan Lee gives us all the dirty details.
You'll learn:
Just how much traffic Buffer lost during the experiment.
The platforms Buffer used to republish content, and which ones brought them the biggest wins.
Some good one-liners to feed family and friends when they ask you what you actually do at work all day.
