In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.
This week’s links:
Is Australia ready for inbound marketing?
https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/
Why white papers still matter: Their role in effective content marketing
http://contentmarketinginstitute.com/2014/09/white-papers-matter-effective-content-marketing/
12 sensational content marketing ideas for boring industries
http://blog.newscred.com/12-sensational-content-marketing-ideas-for-boring-industries/
How to achieve brand alignment at your school
http://info.imageseven.com.au/school-marketing-blog/how-to-achieve-brand-alignment-at-your-school
Barcelona’s positioning journey
Branded love: The value of video content marketing
https://www.marketingmag.com.au/hubs-c/branded-love-value-video-content-marketing/
Sometimes you just want to say thank you video
https://www.youtube.com/watch?v=bUkN7g_bEAI
An average day at the bank turns into the ultimate throwback video
https://www.youtube.com/watch?v=T8b_v6ofe_k
