If you’re a business owner you’re probably doing (or trying to do) social media in order to get more clients. How’s that going? Don’t worry - we know it can be a challenge! In this week’s episode hosts Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS talked to Katie Nathan, PT, DPT, NCS owner of Move by Movement in Reno, Nevada, and NeuroBiz coach Emily Duval Ledger about Katie’s recent change in her social media approach. She shifted from teaching to something more vulnerable yet professional in order to connect better with her prospective ideal clients. She shared how this shift has dramatically improved her engagement with clients, particularly those managing Parkinson's disease.
The key to her success was recognizing that her personal challenges could be a powerful tool for connection. By sharing lessons learned from her own experiences, she created a more meaningful relationship with her audience. She shares how to balance this approach so it's not over-sharing and what she does to channel her best ideas. You’ll learn what you can do to approach your social media with your own authentic voice and the systems you can put into place so you can show up consistently without the stress.
Check out the past episode we did with Katie: Episode 220: Building a biz model mix of online and in-person with Katie Nathan, PT, DPT, NC
IG: @drkatiept
