In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include video in content marketing. This week’s school marketing example: Tanbridge House School’s record breaking advert. The rants and raves segment looks at Seth Godin’s excellent blog on marketing topics and a great video, The story of content: Rise of the new marketing.
This week’s links:
B2B content marketing report: 2016 benchmarks, budgets and trends
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
Twitter dropping its 140-character limit signals a new era in content marketing
Twitter plans to go beyond its 140-character limit
http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/
Brands named and shamed in awards that no marketer wants to win
https://www.marketingmag.com.au/news-c/brands-named-shamed-awards-no-marketer-wants-win/
11 ways to use video in your content marketing
http://contentmarketinginstitute.com/2015/10/use-video-content-marketing/
Tanbridge House School – Students create record breaking advert
http://www.tanbridge-house-sch.co.uk/news/archive/students-create-record-breaking-advert-2010
Using radio to promote your school
http://marketingadviceforschools.com/4/post/2015/10/using-radio-to-promote-your-school.html
SUSDAT – Seth Godgin’s blog
http://sethgodin.typepad.com/seths_blog/2015/09/susdat.html
The story of content: Rise of the new marketing
http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/
