In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school marketing example: Trinity Grammar School’s outstanding new website. The rants and raves segment looks at a very useful guide for marketing automation.
This week’s links:
Is editorial independence officially dead?
https://contently.com/strategist/2015/10/07/is-editorial-independence-officially-dead/
Remarketing to people that have already visited your website
https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-Friday
Facebook vs Twitter vs Snapchat: Who will win the news war?
https://www.linkedin.com/pulse/facebook-vs-twitter-snapchat-who-win-news-wars-ryan-holmes
12 signs it’s time to rebrand your business
http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/
Trinity Grammar School
The definitive guide to marketing automation
