TED and TEDx look effortless on stage, but the behind-the-scenes prep is anything but casual. In this talk, I pulled back the velvet curtain on how I prepared for a TEDx talk—especially the parts most people skip: designing the ending first, engineering a punchy opening, and rehearsing like a maniac so tech issues don’t derail you.
Is TED/TEDx preparation really different from a normal business presentation?
Yes—TED/TEDx forces ruthless compression, because you’ve got a hard time cap and a global audience. In my case, I had up to thirteen minutes, with restrictions on topic and format, and the whole “ideas worth spreading” expectation sitting on your shoulders.
That changes everything compared with a 45-minute internal briefing at a conglomerate or a client pitch at a fast-moving startup. Every word is gold, so you can’t “talk your way into clarity” the way you might in a boardroom. You need a single thesis, clean structure, and a delivery plan that works under lights, cameras, and nerves.
Do now: Treat TED like a product launch—tight spec, tight runtime, tight message. If it doesn’t serve the thesis, cut it.
How do experts choose a TED talk topic and central message?
Start with a topic that fits the format and can travel across cultures, industries, and countries. I chose “Transform Our Relationships” because TED talks are broadcast globally, and the theme has universal relevance—whether you’re leading a team in Tokyo, selling in Sydney, or managing stakeholders in Europe.
Then you lock the central message until it’s unmistakable. In my case, the title basically was the thesis: “transform your relationships for the better.” That clarity prevents the classic mistake of drifting into clever side quests that feel interesting but dilute the point.
Do now: Write your thesis as one sentence you’d be happy to see quoted out of context. If it can’t stand alone, it’s not ready.
Why should you design the ending before the opening?
Because your close is your compass—if you don’t know the ending, the middle becomes a junk drawer. I started by deciding how I wanted to finish, then designed everything to land there cleanly.
I also linked the close back to remarks from the start, so the talk could “tie a neat bow” and feel complete. TED format usually means no questions, so you’re not designing multiple landing zones—just one strong finish that nails the central message.
Do now: Draft your final 20 seconds first. Then reverse-engineer the talk so every section earns the right to exist.
How do you build the middle of a short talk without rambling?
Use chapters, not vibes: pick a small set of principles and make each one a complete unit. I used Dale Carnegie’s human relations principles, but there are thirty—way too many—so I selected seven (and later had to drop one when rehearsal exposed the time blowout).
Each principle became a chapter, which made construction easier and cutting less emotional. I then added “flesh on the bones” with story vignettes—some invented to illustrate, some real. To bridge into the principles, I used recognisable anchors like Gandhi (“be the change…”) and Newton’s action–reaction idea to make the “change your angle of approach” concept instantly graspable.
Do now: Build 5–7 chapters max. Make each chapter removable without breaking the whole talk.
How do you craft a TED opening that grabs attention (without clickbait)?
Your opening has one job: make the audience lean in and think, “Wait—where is this going?” I researched what others said about transforming relationships and found a report (“Relationships in the 21st Century”) with conclusions I felt were obvious—perfect for a debunking-style opening.
A slightly controversial start can be an attention grabber, but I left the final design of the opening until the end—because once the ending and structure were solid, I could engineer an opener that set up anticipation without gimmicks. If the report had contained something genuinely profound, I would’ve used it as authority reinforcement instead.
Do now: Write three openings: (1) contrarian debunk, (2) authority-backed insight, (3) personal story. Choose the one that best tees up your thesis.
What rehearsal system stops you bombing on the day (especially with tech problems)?
Rehearsal isn’t “practice”—it’s risk management under a stopwatch. I rehearsed until timing and flow were locked: I recorded the full script and replayed it about ten times to absorb the structure, then did live rehearsals, editing to stay under the thirteen-minute limit.
Right before delivery, I did five full-power rehearsals the day before, then ten full-power rehearsals on the day at home—checking time every run. That repetition gave confidence when there were technical issues with the stage screen, and later a last-second delay (four seconds before going on) that could’ve wrecked concentration. I used breathing control, avoided green-room chatter, checked mic placement, even used a backstage mirror to keep my gestures sharp—karate-finals mindset.
Do now: Rehearse to time, at full power, and assume tech will fail. If you can deliver without slides, you’re bulletproof.
Conclusion
TED-level performance looks “natural” only because the prep is engineered: thesis first, ending first, chapters next, opening last, and rehearsal so deep you can survive delays, nerves, and broken screens without losing your place. If you want your talk to travel—across Japan, Australia, the US, or Europe—build it like a system, not a speech.
Next steps for leaders/executives (fast checklist):
Write the last line of your talk today (your thesis, in plain English). Break the body into 5–7 “chapters” you can delete without re-writing everything. Rehearse to the real constraint (time cap, camera, mic, slides). Build a “tech fails” version: no slides, same impact.FAQs
How long should a TED-style talk take to memorise? It depends, but scripting plus repeated audio playback can lock in flow faster than brute memorisation.
Do you need slides for a TED talk? Not always—slides can help navigation, but you should be able to deliver confidently without them.
What’s the easiest way to cut time without weakening the talk? Build chapters so you can delete one complete section rather than watering down everything.
Author Credentials
Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー).
Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.
