Peter Roumeliotis is tasked with the importance of hitting two different-speaking audiences for the Quebec Major Junior Hockey League, both in English and French, each with their distinct cultural tastes for the winter sport. Roumeliotis discusses how he is able to coordinate, as well as reach both groups, and ensure that every team, even those in the standings cellar, get recognized when they do something well. Roumeliotis talks about the teddy bear toss, a promotion that sweeps through Canadian hockey during the Christmas season, and how the QMJHL guides its viewers to show some of the best highlights that the league has to offer. Roumeliotis also hosts his own podcast, called PopTernative, dealing with issues in social media, pop culture and sports. Twitter: @PeteyBeats
