As a leader in today's marketplace, you must be able to understand why new media platforms, including content marketing, and especially social media are very critical to your business success.
On this episode of Gen X Amplified, we are joined by someone who is very much considered a quintessential marketing leader and social media expert. The one and only Scott Monty is here to discuss his journey from becoming the global head of social media for Ford Motor Company, to his current role as an entrepreneur - launching his own strategic consultancy, Scott Monty Strategies.
Scott Monty is an internationally recognized thought leader in digital communications, social media and marketing. For six years, he was best known for being the global head of social media at Ford Motor Company - where he advised on social media activities across the entire company.
Scott also has a decade of experience at marketing agencies, where he worked with clients including Coca-Cola, American Airlines, T-Mobile, and IBM.
Now, he recently launched his own consultancy, Scott Monty Strategies, where he advises brands and agencies on strategy communications, influencer management, and the overall customer digital experience.
In addition to his professional duties, Scott is also an active blogger and podcaster - not only on his personal website - but also on a site and podcast called I Hear of Sherlock Everywhere, dedicated to none other than Sherlock Holmes.
He frequently speaks at events around the world, and has been featured on a variety of mainstream media, including The Wall Street Journal, Bloomberg TV, NBC, NPR, CNN, and Fox Business.
As our guest today on Gen X Amplified, Scott brings his "marketing brilliance" to the podcast, and not only outlines his journey to becoming the head of social media for Ford Motor Company, but also provides some valuable insights on social media, marketing, and thought leadership.
Key Takeaways From This Episode: Why did Scott decide to join the Ford Motor Company in such a prominent role, even after some initial hesitation? What was the reason Scott wanted to leverage his extensive expertise and launch his own agency. Why Twitter is such a wonderful social media tool, but not without its challenges. Why you must understand the key differences between Twitter, Facebook, and other social platforms. What are his recommendations on how to establish thought leadership in this digital landscape, especially for Gen Xers. What type of music genre does Scott really love? You may be pleasantly surprised! And so much more! Awesome Resources from this Episode: Scott's Website Scott Monty on Flipboard Scott on Twitter I Hear of Sherlock Everywhere "Symphony No. 7 " by Ludwig Van Beethoven Scott Monty's Email Newsletter Harvard Business Review App FREE Download - "10 Tools Every Entrepreneur Needs in this New Media Marketplace." Thank you for listening!