Vlad Malanin, MD, PhD and co-founder of SpeedSize, shares how he scaled an AI-powered media optimization SaaS from $400K to $6M ARR with just 25 employees. SpeedSize helps enterprise and mid-market brands deliver high-quality images and video without sacrificing site performance, serving over 200 global customers.
In this episode, Vlad breaks down SpeedSize’s capital-efficient growth strategy, enterprise pricing model, partnership-led GTM motion, and the hard founder decisions required to survive near-zero runway during wartime—while maintaining low churn, strong expansion revenue, and founder control.
Founder background
Surgeon turned AI scientist and CTO
Forbes Technology Council member
Ukrainian-Israeli founding team navigating geopolitical risk
Company overview
AI-powered image and video compression for rich media websites
Focus on preserving visual quality while improving load speed
Core customers: fashion, apparel, marketplaces, travel, jewelry
Revenue & growth
$400K ARR in 2022
~$1.5M ARR in 2023
~$3M ARR in 2024
~$6M ARR today
200+ paying customers
Low churn with strong net revenue expansion
Pricing & ACV
Annual contracts only
Pricing based on:
Data transferred (GB)
Number of original assets / SKUs
ACV ranges:
$10K–$20K (lower mid-market)
$50K–$100K (mid-market)
Low seven figures (enterprise)
Multiple customers paying $100K+ annually
GTM & acquisition
Minimal reliance on paid ads
Partnership-led growth strategy:
AWS Premium Partner
IBM Cloud partnerships
Agency referrals
Focus on cloud providers lacking native media optimization
Sales motion
Land-and-expand strategy
Customers grow usage as they adopt richer media (video, animations)
Enterprise-focused negotiations vs self-serve SMB motion
Team & operations
Team downsized from 50 to ~25 for efficiency
~70% engineers
High revenue per employee
Cash-flow controlled with variable spend levers
Capital & fundraising
~$5M total raised (2022–2023)
Founders retain 70%+ ownership
Pre-Series A
Lessons learned from VC-driven spending pressure
Crisis management
Two months of runway during 2023 war escalation
Cash dropped below $300K
Founders cut their own salaries first
Focused on survival, efficiency, and customer retention
WHAT YOU’LL LEARN Founder StoryTransitioning from medicine to AI SaaS
Building during war and geopolitical uncertainty
Making survival-first leadership decisions
Pricing & RevenueStructuring enterprise SaaS pricing by usage
Designing ACV tiers from $10K to seven figures
Using land-and-expand to drive ARR growth
GTM & PartnershipsWhy SpeedSize prioritized partnerships over outbound sales
How AWS and IBM partnerships actually work
The realities of enterprise marketplace distribution
Acquisition & RetentionWhy low churn matters more than hypergrowth
Enabling customer expansion through product value
Avoiding paid ads in favor of scalable channels
Scaling & OperationsDownsizing teams without killing momentum
Managing cashflow with variable spend
Staying capital-efficient while retaining founder control
This episode is a must-watch for SaaS founders, operators, and investors interested in pricing, GTM strategy, retention, capital efficiency, and real founder resilience.
