A couple of weeks ago we released part one of our discussion with Charlie Johnson from Flagstar Bank in Michigan and and Andy Max from First National Bank of Omaha, and their efforts around integrating Salesforce.com within their banks. Because we just let them talk, we ended up with about 90 minutes of gold.
Part two is where the guys talk about social "listening". Flagstar Bank started with Radian6 - which was purchased by Salesforce a few years ago and now fully integrated within their Marketing Cloud.
Andy and Charlie both agree that your bank's brand is no longer wholly in your hands. The social side of brand strategy in the fast-moving, 21st century digital landscape is a place of enormous opportunity as well as fraught with peril.
