Lee Phoenix has taken his passion for helping people reach a better point in their lives by using his knowledge of nutrition counseling, life coaching, and bodybuilding. Through his business, Rise Brand New Fitness, he plans to reach people around the world, enriching the quality of their lifestyles. “When I went out on my own—building rapport with people, working on myself—someone asked me if I was a life coach. I began to see I am good at motivating people through what I say and do. I began to see that I have something of value to offer.”
