Prospecting doesn't have to be painful, uncomfortable and full of rejection. There are multiple levels of prospecting - cold, warm and hot - based on what level of relationship or connection you share with a potential client.
In our latest episode we broke down a multitude of prospecting options and methods, and gave you strategies to apply those methods to different levels of potential clients.
3 Takeaways
There are multiple "pain levels" of prospecting - And every agent can find a pain level they're comfortable with, and pain also refers to the level of relationship you have with a potential client.
Each pain level has some unique prospecting methods - however, many methods can be tweaked to serve multiple pain levels.
You can use technology for a variety of purposes, but it will replace or outperform high-touch methods like phone calls and pop-by's.
We talked about prospecting methods ranging from old school techniques like outbound calls and door-knocking to high-tech options like Blab.im, SlyDial, Google Hangouts, BombBomb videos sent via text and much more.
We even shared how to use Zillow's Make Me Move feature as a 'secret MLS,' what other top agents around the country are doing for lead follow up, and methods for keeping in touch with your sphere of influence through Facebook and happy birthday videos.
Now that you have your menu of prospecting methods, and the pain levels they fall into, just pick the prospecting methods that work for your comfort level and get out there and start meeting potential clients!
Show Highlights
8:54 Prospecting doesn't have to be painful and uncomfortable - Options for Cold Prospecting
12:00 Why "cold" means your prospect's level of comfort and relationship with you - How prospects move from cold to warm and hot
18:00 How to use Zillow's Make Me Move feature as a secret MLS
22:00 Warm prospecting- Pop-by's and Greg's other favorite warm prospecting methods
24:25 What top agents do for warm prospecting and lead follow up
27:25 More options for warm prospecting- Sending personal happy birthday videos via social media
29:30 Hot prospecting- Sphere of influence, past clients, anyone you have a basic relationship where they know who you are and what you do - Options for hot prospecting
33:30 Keeping in touch via FB by uploading segmented lists of contacts and commenting/liking posts on a regular basis - Handwritten notes and how Greg used to get Thank You notes for his Thank You notes
