SC007 - Kathleen Shannon on Branding

Today I'm jazzed to finally post my interview with brand designer Kathleen Shannon of Braid Creative. I've been so excited about posting this interview. You know it's a good one because it's almost twice as long as my normal Solo Creative episodes.

Kathleen is half the team of Braid Creative, a design and branding firm that specializes in servicing professional creatives.  Braid has worked with all kinds of creatives, including none other than TED talk superstar, Oprah "pal", and best-selling author Brené Brown. (Speaking of which, at one point in the interview we talk about Kathleen's work for Brené and how she had trepidation asking Brené to be on Kathleen's own podcast, Being Boss. My interview with Kathleen was a few months ago, and since then, I'd wondered if she ever got around to inviting Brené. Imagine my surprise when I saw that she did get Brené on her show. It's a must-listen episode. Check it out.)

In my conversation with Kathleen, we cover so many great topics:

Shifting your mindset from "freelancer" to "business owner" and "order taker" to "expert" Positioning yourself for growth What can you do today to make $100 A common mistake creatives make Facing your fears And we hear the genesis of a new segment of the show coming soon where Kathleen and another future guest, Morgan Haines, will critique my brand (gulp!) All 

You're going to want to listen to this twice! 

Music

The official show theme song is "Gettin' Paid, Pt. II" by Alec's Band. CC BY.

Improve Your Brand with Braid's eCourse

If the work Kathleen does is good enough for Brené Brown, it's good enough for you. If you're a professional creative, you'll want to check out Braid's branding eCourse. It'll walk you through the process knowing what you and your business is all about. It'll be one of the most eye-opening processes you've been through. Click here to learn more.