Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.
The fact that recruiters say they would not rehire 39% of their recent hires exposes a fault in the classic, reactive recruitment strategy. Listen to this episode to gain an understanding of how taking a proactive approach to recruitment provides the opportunity to have the right candidates available when a position opens up and how your company's culture plays a role in the recruitment process.
Recruitment is evolving; it's time to start treating your candidates like consumers.
View the show notes page: http://www.socialbusinessengine.com/podcasts/recruitment-is-marketing
