Julie Busha is the Founder and President of Nicole Foods, a food manufacturing company she co-owns which consumes the bulk of her time and efforts. Prior to becoming an entrepreneur, Busha spent her entire professional career in the world of sports marketing, starting with International Management Group and most recently as Director of Marketing for an agency owned by professional NASCAR driver Bobby Labonte—a company she was recruited to build in 2007 where she continued to work with her client of nearly a decade, General Mills. Since venturing out on her own, helping companies reach their potential and growing brands through strategic marketing is, without a doubt, the most fulfilling job Busha could ask for. Julie was honored this month as Progressive Grocer's 2015 "Top Women in Grocery" and a book by a major publisher coming out in 2016 will feature her story in several chapters. Her story is so powerful and inspiring and we are THANKFUL for role models like her that come on this show to share their life lessons with us.
In this episode, Julie opens our eyes on the importance of reinvesting your money on marketing strategies that will help your business grow. She has successfully placed her product in over 8000 retail stores. Yes that's right, 8000 ! So click here to find Slawsa at a store near you.
On the other hand, Slawsa is seriously the condiment that may just change your life. We have personally tried it (Thank you Julie!) and let's just say it is not your average "sauce". In case you were wondering about the name, it is a cross between “slaw” (coleslaw) and “salsa.” Brilliant!!! Slawsa is a favorite of Hungry Girl and several other Food Network hosts because it is really changing people's perceptions of what a RELISH is or can be. Healthier, more versatile and far more flavorful. Perfect addition to our Thanksgiving table.
For the holidays, we thought we would share with you some ideas of recipes using Slawsa (Check them out here).
