Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast.
What you’ll learn about in this episode: The importance of niche for creating a market How to run a niche blog that acts as lure for your other services Why buying email addresses is a bad idea Why absolute patience is key whenever you are creating content The Marketing Book Podcast How Douglas automates the promotion of his evergreen content Why Douglas only conducts one podcast interview per week Great productivity software Douglas and his team use Tips and resources for getting your own podcast started Ways to contact Douglas Burdett: Agency website: www.artillerymarketing.com Email: douglas@artillerymarketing.com Douglas Burdett’s Blogs and Podcast: Forward Observer: http://www.artillerymarketing.com/blog Fire Support: http://www.defensecontractormarketing.com The Marketing Book Podcast: http://www.artillerymarketing.com/marketing-book-podcastWe’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
