In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital marketing is mainstream; and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school marketing question looks at how you can save five hours a week on social media. This week’s school marketing example: Crescent School’s ten reasons why to send your son to an all-boys school. The rants and raves segment looks at a useful tool that grades websites.
This week’s links:
Why good infographics are more than just pictures and numbers
Native advertising: buzz, bollocks or brilliance?
https://www.marketingmag.com.au/hubs-c/native-advertising-buzz-bollocks-brilliance/
Last Week Tonight with John Oliver: Native advertising
https://www.youtube.com/watch?v=E_F5GxCwizc
The ultimate guide to SEO for content marketers
https://contently.com/strategist/2015/09/10/seo-e-book/
Digital marketing is mainstream
http://www.warc.com/LatestNews/News/Digital_marketing_is_mainstream.news?ID=35765
Gartner CMO spend survey 2015-2016: Digital marketing comes of age
How I save 5 hours a week on social media
http://www.caylor-solutions.com/social-media-time-savings/
Ten reasons to send your son to an all-boys school
http://www.theibsc.org/uploaded/IBSC/News/Crescent_School_10_Reasons_article_Sept_15_2015.pdf
Crescent School
http://www.crescentschool.org/
Does your website make the grade?
