Adrian C. Ott was called “one of Silicon Valley’s most respected strategists” (if not the most respected) by Consulting Magazine. As CEO and Founder of Exponential Edge® Inc. consulting, she is a trusted advisor to senior executives that seek to apply the latest business approaches and technology to today’s fast-changing markets. Adrian sits down with Dr. Matthew to talk about her latest book, Exponential Influence.
[1:15] Think about how to build a customer engagement system.
[1:55] Dr. Matthew introduces Adrian. [3:30] What are digital habits?
[6:30] What are traditional habits?
[8:30] How are businesses engaging their customers digitally?
[11:30] What kind of challenges do small business owners face when trying to engage their customers?
[16:00] Adrian breaks down what the five Ps mean.
[25:40] Don't compete on price. Being the cheapest is a slippery slope.
[33:25] Customer loyalty on steroids? What does Adrian mean by that?
[37:35] Adrian explains the four types of customers in her timeographics chart.
[41:50] Challenge of the week? Brainstorm one or two ideas for prospects to find you and become an engaged customer.
Mentioned in This Episode:
Exponential Influence by Adrian Ott
The 24-Hour Customer by Adrian Ott